VELO is a love letter to SoCal, its warm summer nights, neon lights, the boardwalks and back lots, the underpasses and desert expanses.
The last thing we said before sleep was “love” rearranged.
NOT YOUR AVERAGE FASHION BRAND.
THE LUXURY OF YESTERYEAR IS DEAD. WE’RE NOT INTERESTED IN PROMOTING DATED NOTIONS ABOUT CLASS AND GENDER SO WE BREAK THE MOLD WITH BOLD COMPARISONS. WE’RE BRINGING LUXURY TO THE STREET AND THE STREET TO LUXURY. WITH A MASHUP OF DESIGNER GARB AND A LOVE FOR THE CITY, DON’T BE SURPRISED IF WE CRASH OUR BEAMER AND TAG IT FOR A PHOTO SHOOT.